Best practices for law firm/lawyer business
development, updates on relevant legal innovation,
technology, trends, and conference presentations.
The recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.
Read MoreA marketer who acts like a personal trainer can empower your grasp of infinite possibilities.
Read MoreIf you took action on one item this year in an effort to better understand GCs and In-House Counsel...this what you should do.
Read MoreFor real-time updates on the annual Legal Marketing Assoc. conference, follow: #LMA16, #LMAfcc and @FlipCatLLC.
Read MoreThree Friday articles: 1. How one firm is deepening its understanding of clients2. Is it time for you to finally write that book? 3. What would you do if the electricity failed just as you step on stage to speak? Lessons for speakers and presenters.
Read MoreUse the rest of 2015 to get a jump on your 2016 plans. Here's a sample timeline to get you started.
Read MoreHow do attorneys "get in front of" In-House Counsel? Four panelists who are in-house with Dallas companies Stevens Transport, PlainsCapital, Interstate Batteries, and The Beck Group answered questions at Thursday's LMA luncheon.
Read MoreWill you know more about your clients and prospects in 2016?
Read MoreFinally dipping your toes into the pool of social and digital media for 2016? Here's a quick checklist to guide you.
Read MoreThe time is ripe now to revise and improve your law firm website for business development, and here's an article explaining why.
Read MoreApple's new iOS will let users block ads on Mobile. Is your Content Strategy ready to compensate?
Read MoreTonight: It's time to THINK LIKE A FAN! Brian Fanzo, @iSocialFanz, comes to Dallas to talk live streaming, Periscope, Meerkat, and how to leverage video for business and relationship building, and...how to Think Like a Fan. Social Media Dallas interactive event starts at 6PM, Geek House Dallas.
Read MoreSoon it will be August, followed quickly by Autumn, and then - the year-end review and bonus time. You can affect that review now, if you are proactive.
Read MoreLast week, Bloomberg BNA launched its inaugural “Big Law Business Summit” in New York. Many points were relevant to smaller firms, not just "big law." Three themes: the changing relationship as In-House Counsel take on more work, how collaboration externally and internally lifts all ships and impacts the client relationship, and how more must be done regarding cyber security.
Read MoreBefore those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts. Ask for their opinions and you may receive creative ideas to help reach your target clients.
Read MoreDoes your law firm really need a full-time marketer? Today’s digital and social tools provide vast opportunities for telling your story as a firm or as an attorney. Do this well and you influence today the employees you will attract in the future. But whom do you hire right now?
Read MoreIt's Not About "Marketing" the Law Firm Anymore, Part Two - What Marketers and Leadership Should Do
Read MoreIt's not about "marketing" the law firm any longer. It's about much more.
Read MoreLaw firms and lawyers considering how to approach social media need to understand: one size does not fit all. In addition, it's important to outline how a platform will be used and measured, and what will be done with the information obtained via social media.
Read MoreBetween now and May, 2016, the legal industry is in for a sea change. I hope I am wrong – at least to the extent that I have underestimated here and even more progress is made.
Many firms and individual attorneys have begun using social media and related analytics to boost business development. I predict the next 12 months hold a swift up-tick in broader adoption. Where will you fit in?
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